Shapewear Entrepreneur

We don’t often mention Sofia Vergara in the same sentence as Jill Zarin and Bethenny Frankel, but Modern Family‘s fictional housewife is joining both Real Housewives in the shapewear market.
The star is expanding her sexy Kmart line to include nine pieces of foundation garments, which Vergara calls “so sexy.”

“Shapewear has always been a part of a woman’s wardrobe, but I wanted it to look cute, not like a horrible girdle,” Vergara tells WWD. “It’s for the everyday woman who wants to look good without spending a lot of money on shapewear, earrings or high heels that make her look cute and sexy.”
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It’s also for women who aren’t necessarily a sample size, with bustier cups starting at 36C and going to 40D and pieces like thigh slimmers and bodysuits going from M to 2X.
And Vergara knows a little something about the importance of good undergarments, she says in the interview. “Usually, when I go to an event, I wear shapewear,” she confesses. “It’s not to hold anything in, but to smooth everything out … But I do have to wear a bra with everything!”
Vergara’s shapewear collection will hit Kmart stores in June, with prices starting at $14.99. Tell us: Are you excited to see Vergara’s latest project?

Sexy Corset A-2002C